While at first glance it may seem like an entry of a Mars textbook, the fact of the matter is that programmatic ad buying has very Earthly origin, although it may be a very high-tech one.
What is programmatic ad buying? It is a new advertising platform that is totally hands-free. In order to appreciate its beauty, we need to compare it with other online advertising platforms like pay-per-click (PPC) advertising and Facebook advertising.
With PPC advertising, you bid on a set of keywords and hopefully have human searchers click on your ad and buy from you. With Facebook advertising, you set your ad settings so that target people in a certain local area and fit a certain demographic. With programmatic advertising, an advertising algorithm takes notes of certain key points about your target audience and then searches for websites in the network where members of the target audience might visit.
It doesn’t just take note of the keywords they search, it also takes note of other information that will help match the ad to the audience. And all of this is done practically hands free and advertisers only need to click on a few things.
Of course, the exact nuts and bolts to how it all works is more complicated than what we are saying here, but for purposes of information, our explanation should suffice.
Within the last few years, the popularity of this platform has rivaling PPC and social media advertising. This really isn’t surprising considering that ads are only effective if they are able to speak effectively to a certain audience.
You will know if a website is publishing programmatic ads if it feels like the ads are speaking to you directly and does not feel like an ad that targets just about anyone.
How much does it cost to get started in this relatively new platform of advertising? Well, that really depends on the keywords you are bidding on, that is, how competitive they are and what time of the day it is.
How do you get started? You should start reading the post on www.dracopublishing.com and then by signing up for a programmatic advertising network. If PPC advertising has Google AdWords, you will find plenty of other networks that specialize in ad buying that incorporates artificial intelligence.
Because of their effectiveness, it is estimated that over 50 percent of all ads published online would be programmatic ads. This would be true across platforms, from laptops, mobile phones, and other computing devices.
In order to truly harness its power, make sure to get the details on how it all works. Also, before signing up, make sure to do research on the different ad networks.
We really do not need to tell you, but not all of them are created alike. There are those that definitely have a better algorithm than others. Even more important, there are those that have more websites in their network, which is very important. You will want to have as many eyeballs to look at your ads.