The Basics Of Programmatic Ad Buying

Placing Ads On Mobile

While at first glance it may seem like an entry of a Mars textbook, the fact of the matter is that programmatic ad buying has very Earthly origin, although it may be a very high-tech one.

What is programmatic ad buying? It is a new advertising platform that is totally hands-free. In order to appreciate its beauty, we need to compare it with other online advertising platforms like pay-per-click (PPC) advertising and Facebook advertising.

With PPC advertising, you bid on a set of keywords and hopefully have human searchers click on your ad and buy from you. With Facebook advertising, you set your ad settings so that target people in a certain local area and fit a certain demographic. With programmatic advertising, an advertising algorithm takes notes of certain key points about your target audience and then searches for websites in the network where members of the target audience might visit.

It doesn’t just take note of the keywords they search, it also takes note of other information that will help match the ad to the audience. And all of this is done practically hands free and advertisers only need to click on a few things.

Of course, the exact nuts and bolts to how it all works is more complicated than what we are saying here, but for purposes of information, our explanation should suffice.

Within the last few years, the popularity of this platform has rivaling PPC and social media advertising. This really isn’t surprising considering that ads are only effective if they are able to speak effectively to a certain audience.

You will know if a website is publishing programmatic ads if it feels like the ads are speaking to you directly and does not feel like an ad that targets just about anyone.

How much does it cost to get started in this relatively new platform of advertising? Well, that really depends on the keywords you are bidding on, that is, how competitive they are and what time of the day it is.

How do you get started? You should start reading the post on and then by signing up for a programmatic advertising network. If PPC advertising has Google AdWords, you will find plenty of other networks that specialize in ad buying that incorporates artificial intelligence.

Because of their effectiveness, it is estimated that over 50 percent of all ads published online would be programmatic ads. This would be true across platforms, from laptops, mobile phones, and other computing devices.

In order to truly harness its power, make sure to get the details on how it all works. Also, before signing up, make sure to do research on the different ad networks.

We really do not need to tell you, but not all of them are created alike. There are those that definitely have a better algorithm than others. Even more important, there are those that have more websites in their network, which is very important. You will want to have as many eyeballs to look at your ads.

Marketing Manager Jobs Toronto With Marketers On Demand

Marketing Manager

Marketing Manager

Marketing skills are in high demand, and if you are looking for a marketing manager job you want to use a recruiting agency that is going to find you the best job and has the best jobs to choose from. With Marketers On Demand, you can find the best marketing manager jobs Toronto and find a job that is going to fill all your needs and make you the most money.

Marketers On Demand, or MoD is a full service recruiting agency that focuses on finding the best creative and marketing talent. They have over 20 years of experience recruiting the best talent. MoD is constantly looking for new talent and can find you a contract job, permanent job or contract to permanent job depending on your needs.

Whether you are looking for a job in product management or data analysis, you can find what you are looking for with MoD. They handle marketing talent in a wide variety of fields. You can find talent or get a job in marketing strategy, digital marketing, advertising, marketing research, creative, marketing communications or event planning. They offer staffing solutions that will help your business stay on budget and get ahead of the competition.

Some of the options that MoD offers includes contract work. With contract work you sign up for a very short term job that isn’t going to lead to a permanent hiring situation. You might be taking part in a product launch or other special project that is only short term. MoD is always looking for high quality talent.

Contract to permanent work is another way you can find work with MoD. This allows clients to try out the position to see if it is a fit. Hiring clients will be able to see if the employee is a good fit for their company as well. If both parties think the fit is a good one, they can be hired on a permanent basis. This is a great way to see if a job is going to be right for you and it allows you to try the job out.

You can also get a permanent job through the company. As a business, it is sometimes hard to keep up with all the people you need to hire. When you are growing, it is important to continually hire new talent so you can keep up with demand, and Marketers On Demand will help you do this. If you are looking for a job and want to be hired as a permanent employee, then MoD can help you find the right marketing manager jobs Toronto with the right company. If you have the marketing talent, then MoD will help you put that talent to work so you can find the right position with the right people. Getting the best talent for your business is crucial if you want to do well in business and if you have the talent you can find fantastic representation through Marketers On Demand.

How Social Media Coaching Will Benefit Your Business

Social Media For Business

Social Media For Business

Social media coaching, or social media training, should be considered mandatory for any business that wants to succeed and thrive in this modern world. This is a world where children are born knowing how to “like”, share, and retweet.

Of course, many business owners can probably do those same things, but they aren’t kids. They need to be able to do more than just like a post or retweet a funny comment. They need to be capable of using social media to drive traffic to their site. They need to be capable of using social media to greatly increase brand awareness. And they also should be able to use it is a medium of communication between their business and their customers.

Introducing Social Media Coaching.

That’s a tall order to fill. Especially when you consider that they have to run a business as well. Then, there are those who may not run their own business but want to be able to use social media to further their career as an online marketer. For whatever reason, learning about social media is important in the modern business world.

That is where social media training comes into play. Basketball players continue to undergo training throughout their entire careers. Compared to social media, basketball hasn’t changed that much in the past year. So why wouldn’t a business owner or marketing professional continue their training as well?

A Constantly Changing Medium.

The best way to use social media today isn’t going to be the best way to use in a year or two years. Facebook, Twitter, and Google are always pushing for new innovations that will improve the end user experience. Many of those innovations change the way marketers should utilize their social media platforms. However, they aren’t going to explain just how to do that to the businesses.

Luckily, there are social media coaching companies that spend their time learning and mastering these social media platforms as well as any new updates or changes they release. Their entire job is focused on using and understanding social media and then teaching others what they have learned. Just as basketball players train with a basketball coach, business owners get social media training from a social media coach.

Impetus Consulting is a great example of a top-tier social media coaching company that has already helped dozens of clients achieve success through social media platforms. In addition to their personal training courses they also provide a wealth of information on their website.

How Can This Benefit Your Business?

Are you tired of guessing how to use social media best? Perhaps you Google the best ways to use it, but often times what you read is already out of date. You need to be able to keep up with the trends as they are happening.

That’s where social media coaching can be of real use to your company. Learn how to best use social media to boost traffic, increase brand awareness, and communicate with your customers. You can learn this and so much more from training services like those offered by Impetus Consulting.